Pricing
No "contact us for pricing." You can buy a project with a fixed scope and a fixed price, or you can buy a person by the month. Most people start with the Diagnostic and let it tell them which one they need.
Start here
Everything below is a different size of problem, and they are not priced the same way on purpose. Most people need something smaller than they think.
A read on what it is costing you
$47
ten questions, instant
Answer ten questions and get a report back: the annual number, three fixes with a four-day plan each, the exact tools with real prices. It will often tell you to do it yourself.
A decision made, not a thing built
$500
90 minutes
A working session on your screen, with a written summary after. Which tool, which way, what to do Monday. No retainer, no commitment.
One thing built
$500 to $5,000
fixed price
A workflow, an automation, a page, a fix. Scoped on a call and quoted flat. No diagnostic, because the value is obvious and the job is small.
A real project
$5,000 to $25,000
three options
A site, an app, a system that changes how the business runs. Starts with the diagnostic, then you pick from three scopes at three fixed prices.
A platform other people will use
$2,500
discovery, then phased
Multi-tenant software you intend to sell. Two weeks of paid discovery produces the spec, the data model and a fixed build price. The fee comes off the top.
Someone to own it, ongoing
$750 to $5,000
per month
A fractional CTO on retainer. Or, if I operate something for you, a share of what it earns instead of a monthly fee. One or the other, never both.
If you can name $50,000 or more of value at stake, we measure it first and you get three options at three fixed prices, each a fraction of what it is worth. That is the honest way to price something big.
If you cannot, I just quote it. Charging you for a diagnostic on a $3,000 job would be daft, and I will tell you that rather than sell you a process you do not need.
I diagnose before I prescribe, so you are never buying on a guess. This is the way in, and every dollar of it credits toward whatever you buy after it.
Two weeks. Your whole business, not one task. We find where the money is actually leaking and put a number on it together, then you get three ways to fix it at three fixed prices. Yours to keep whether or not you hire me, and credited in full against anything you buy next.
Book the assessmentYou know what you want built. We scope it, agree on the price, and ship it. No retainer, no monthly commitment, and you own everything at the end.
Your site, rebuilt so it looks like the business you actually run. We keep your domain, your content and your search rankings, then move you onto hosting that does not raise its price on you every year.
Recent: Saddle & Sage, Travel Magic by Mimi
Custom software built for one business: yours. Usually the thing your team is currently doing in six spreadsheets and a group chat. Scoped, priced, and yours to keep.
Start with the $1,500 Diagnostic and the number you get is real, not a guess that doubles in month two. That fee comes off the build.
Recent: the Saddle & Sage styling app
Software that many customers use, not one. Multi-tenant, built to be sold. This is the version where you are not buying a tool, you are launching a product.
There is no honest sticker price on a platform, so I do not print one. Two weeks of paid discovery gets you the technical spec, the data model, a phased roadmap, and a fixed price for the build. If you go ahead, the $2,500 comes off the top.
Recent: Parlor, Batch, the Court Room
One specific thing, automated end to end. A workflow that runs itself, an assistant trained on your voice and your files, an internal tool nobody has to be trained on. Built, tested, documented, handed over.
For scale: a single workflow usually lands near the bottom of that range, a custom internal tool sits in the middle, and a full defined-scope build runs to the top.
Most common first project
Something is wrong but you cannot name the build yet, or the list is longer than one project. Four ways to have me in the business, priced by how deep you want me in it. A full-time AI hire runs $150K and up. Every one of these is a fraction of that.
First 30 days risk-free. Then a three month minimum, then month-to-month with 30 days notice.
No setup fee
Advisory
A sharp second opinion on retainer. You bring the decisions, I tell you which way to go and which tools are worth the money.
Best fit if you need direction and decisions more than hands.
No building. If you want the work done, that is Concierge or Builder.
Book a callNo setup fee
Done with you, and the coaching tier
We build together, live. You share your screen, we turn your biggest bottleneck into AI that runs itself, one working session at a time. This is the coaching offer.
Best fit if you are a hands-on owner who wants to learn it, not hand it off.
You stay in the driver seat. Want it just done for you? That is The Builder.
Book a call$1,500 setup
Fractional team member
Your AI roadmap, actually getting built, week after week. Work ships on a steady cadence and your team gets every system documented so they can run it without me.
Best fit if you know what you want built and need it executed.
Not the AI lead in your org. Scope stays inside AI and automation work.
Book a call$1,500 setup
Embedded operator
Hand off the whole AI function to someone who owns it. I run the roadmap end to end, pull in the bench when a build needs more hands, and report straight to your leadership.
Best fit if you want AI off your plate completely.
Still part-time. Not a replacement for a full-time hire.
Book a callOne screen for running your business. We wire your email, your calendar and your project tools into a single dashboard tuned to how your week actually works, then train your office manager on it in about an hour.
This is not custom app development. It is a fixed three-week install of something that already exists, shaped to you. If you need software nobody has built yet, that is app development instead.
Book a callSame numbers as above, stacked for people who just want to see them.
| What it is | Details | Price |
|---|---|---|
| Start here | ||
| The Diagnostic | Whole-business diagnosis and three priced options, credited in full | $1,500 |
| Web development | ||
| Site move to our hosting | One-time | $250 |
| Hosting | Locked for life, cancel anytime | $50 / mo |
| Revamp | Keep the bones, fix the look | from $1,000 |
| Full rebuild | New site, same domain and rankings | $2,500 |
| Care retainer | We keep it current | $250 / mo |
| Build work | ||
| AI Build | One workflow, assistant, or internal tool | $500 to $15,000 |
| App development | Custom software for your business | $7,500 to $25,000 |
| Platform discovery sprint | Two weeks, credited toward the build | $2,500 |
| Platform build | Fixed price, quoted after discovery | Quoted |
| Monthly retainers | ||
| The Compass | Advisory | $750 / mo |
| The Concierge | Done with you, coaching | $1,500 / mo |
| The Builder | Weekly build cadence, $1,500 setup | $3,500 / mo |
| The Brain | Full ownership, $1,500 setup | $5,000 / mo |
| Command Center | ||
| Command Center install | Three weeks, 50% deposit | $5,000 |
| Software and monitoring | Optional, cancel after 90 days | $197 / mo |
| Additional brain | Per person on your team, up to 5 | $97 |
Prices are current as of August 2026. Anything not on this list, ask and I will give you a real number.
Easiest split: if you can name the thing you want built, buy a project. If you know something is wrong but not what to build, buy a person, or start with the $1,500 Diagnostic and let it tell you. If you are still not sure after reading this page, book a call and I will tell you which one you need.
It is the diagnosis. Inside 48 hours you get an exec summary, an effort-vs-impact map of every AI opportunity we find, the exact tools worth adopting with their real costs, a four-day quick-win plan, the bigger builds worth scoping, and your projected ROI in hours and dollars. It is paid because free advice gets skimmed and shelved. The fee is credited in full toward anything you buy next, so if we keep working together it cost you nothing.
A senior AI operator working in your business part-time, without the full-time salary. I show up, build the things, run the systems, and keep the roadmap moving. When a build needs more hands than mine, I bring in specialists I have worked with and manage them, so you deal with one person and one invoice.
Companies doing $1M to $5M, 5 to 50 people, where the founder or COO knows AI is the next leverage point but does not have time to figure out where to start. If your tools are not talking to each other and nobody owns the AI roadmap, this is for you.
Your first 30 days are risk-free. If I am not earning my keep in the first month, tell me and you walk. No minimum, no hard feelings. Past that there is a three month minimum on every retainer tier, then month-to-month with a 30-day cancel notice.
Because Concierge is more work. Compass is me thinking and telling you what I would do. Concierge is me in the room building it with you, twice a month, until it runs on its own. Advice costs less than hands. If you want both, Builder covers it.
The first two weeks are heavy. I audit your stack, talk to your team, document your workflows, and set up the systems we need to work together. The setup fee covers that ramp. After that your monthly is execution, not onboarding.
By outcomes and a steady cadence, not a clock. The Builder ships real work every week, the Brain owns the function. Scope stays inside AI and automation work: building automations, configuring tools, writing prompts, debugging integrations, training your team, joining working sessions. It does not cover things outside that lane like logo design or ad copywriting.
Yes. Tier changes take effect the next billing cycle. Start with Compass and realize you need hands, we move to Concierge or Builder. Brain feels like more than you need, we step down. No drama.
Command Center is a fixed three-week install of a thing that already exists, tuned to your week. App development is custom software designed from scratch for your business. If a dashboard that pulls your email, calendar and projects into one screen solves it, that is Command Center at $5,000. If you need software nobody has built yet, that is app development.
Fifteen minutes, no pitch. Tell me what is slow and I will tell you which line on this page fixes it, even if the answer is none of them.
Book a call